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Fundraising Pharmacy invites you to join us in Vancouver for the third annual WCFC -- the only award-winning, multi-day, annual professional development opportunity for fundraisers in western Canada.
Thursday, May 31 • 10:10am - 11:10am
B1-1: Writing a Powerful Case for Support LIMITED

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Limited Capacity seats available
"Why should I give you my hard-earned money?"

Answer this question well, and you'll never be short of funds. Answer it poorly,
and fundraising becomes an uphill battle.

Most nonprofits suffer from what the best-selling business book, Made to Stick,
rightly calls the "curse of knowledge."  This shortcoming - and a common lack of donor-centricity - seriously undermine the effectiveness of many (maybe even most) donor communications ... from the humble elevator speech (an overrated exercise) to direct mail appeals to websites to stewardship materials like "gratitude reports" all the way up to capital campaign case statements.

In this revealing session, one of North America's most experienced case writers shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.
Speakers
avatar for Tom Ahern

Tom Ahern

Award-winning Copywriter & Journalist, Ahern Donor Communications, Ink.
In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of fundraising messages." His specialty? Changing underperforming donor communications programs into moneymakers, applying the latest discoveries in psychology and neuroscience. He's authored... Read More →

Thursday May 31, 2018 10:10am - 11:10am PDT
Auditorium | HR MacMillan Space Centre
  Breakout session

Attendees (57)