Loading…
Fundraising Pharmacy invites you to join us in Vancouver for the third annual WCFC -- the only award-winning, multi-day, annual professional development opportunity for fundraisers in western Canada.
View analytic
Thursday, May 31 • 10:10am - 11:10am
B1-1: Writing a Powerful Case for Support LIMITED

Log in to save this to your schedule and see who's attending!

Feedback form is now closed.
Limited Capacity seats available

"Why should I give you my hard-earned money?"

Answer this question well, and you'll never be short of funds. Answer it poorly,
and fundraising becomes an uphill battle.

Most nonprofits suffer from what the best-selling business book, Made to Stick,
rightly calls the "curse of knowledge."  This shortcoming - and a common lack of donor-centricity - seriously undermine the effectiveness of many (maybe even most) donor communications ... from the humble elevator speech (an overrated exercise) to direct mail appeals to websites to stewardship materials like "gratitude reports" all the way up to capital campaign case statements.

In this revealing session, one of North America's most experienced case writers shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.

Speakers
avatar for Tom Ahern

Tom Ahern

Award-winning Copywriter & Journalist, Ahern Donor Communications, Ink.
Tom Ahern is considered a world-class expert on donor communications. He applies the discoveries of psychology and neuroscience to the business of attracting and retaining donors. He's authored five well-received books on the topic. Each year, he trains thousands of fundraisers internationally... Read More →